Our PCDP Central Committee has approved a new messaging strategy based on a 3V Framework:
Lead with shared VALUES (not policy and NOT a response to Republican talking points)
Name the VILLAIN(s), attribute their motivation & call out deliberate actions
Offer a shared VISION that, by coming together, we can achieve
We'll include one example each month in this newsletter. Look for our messages in official communications and on social media. Please share them whenever you see them.
We are heartbroken seeing the loss of life and the destruction of entire communities in Maui. Our planet is fragile and is screaming at us to do a better job of protecting it. Our efforts to shift away from using fossil fuels have been too slow and too small. MAGA Republicans like Kevin Kiley block efforts to make changes at every turn, placing their own greed above everything, including human survival. They enable wealthy and powerful corporations, keeping us on this perilous path towards destruction. We must choose leaders who prioritize restoring the health of our planet by transitioning to earth-friendly lifestyles, protecting our environment for future generations. We cannot get off the current perilous path if Republicans hold the power to keep us there. Democrats are willing and able to make the critical changes.